Push notifications are undoubtedly the most powerful type of marketing that you can use to maximize your m-commerce sales.
They allow one to reach out your customer wherever they’re, to activate them along with your app and to lead them into the right offer.
However, before I tell you how you can use push notifications to boost your mobile sales, allow me to first explain to you exactly what they’re.
Which exactly are Push Notifications?
Have you ever received a message on your phone that was not a text, email or missed telephone? They originate from programs you have installed as a means to reach you and also participate with you personally.
They work kind of as a message subscription. The user has to”opt-in” and accept get notifications out of the app.
Far more information here – push notifications
The fantastic news is that the average opt-in rates for e commerce are 46%, so you’ll manage to readily convert a significant part of one’s users into readers.
Once this is performed, the publisher of the app can send messages to a smartphone. This is exactly why they are called push notifications, as the updates have been initiated by the publisher, not the user.
Just How Effective are Push Notifications?
Push notifications are a potent form of portable marketing used by all sorts of eCommerce organizations like Ladbrokes, Walmart, ASUS etc..
According to some studiesthey create up to three times more engagement with these apps. There are two Chief causes of it:
Folks carry their smartphones All of the time
Push alarms have been received on request of the publisher, not the user. This leaves people want to check their phones if they receive one.
Push notifications grow retention and engagement They end up to 26% higher mobile app open prices and 92% higher retention prices.
Urban Airship ran a study to find out how push notifications affect retention rate and involvement. They chose to compare the data of users who opted-in vs. those that didn’t for a month time period.
What they found was that 6 months after the first download, over 30 percent of users that received push notifications have been using the program. For comparison, only 20 percent of those users that didn’t opt-in were using the program.
Push notifications are better than email – According to a study made by Xtify, the open prices for push notifications vary from 30% to 60 percent, and interaction speeds run as large as 40 percent. In comparison, the typical open rate for mail is 20%, and also the average click-through speed is only 5.4%.
What this means is, on average, push notifications are 2 times more effective than email campaigns.
Push notifications contribute to more sales — 50 percent of the people that subscribe for push notifications get it done in order to acquire access to special or exclusive offers. In others words, these folks are looking forward to buying from you.
This usually means you have a 300% better chances to convert if you use your analytics and department your own messages.
Push notifications really are an electrical way of mobile marketing that can help you bring back users to a program, increase engagement, sales and retention.
As a result, you increase the lifetime value to your clients and the long term revenue of your company. You don’t have any excuse not to provide them a go.